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Winner: Samsung Telecommunications America
Creative: 72andSunny
Title: Next Big Thing Television Ad Campaign- NBT60, Salesgirl, Samsunged
Category: 9c. Ad Campaign

72andSunny was tasked with the assignment of separating techies from their iphones. Their client, Samsung, wanted a larger piece of the smart phone market. ‘The Next Big Thing” television ad campaign is a clever series of commercials poking fun at the competition and their disciples. The ads are fun as well as insightful and perhaps a little too close for comfort for some.